Cos' Repurposed Cotton Project is Stylish and Eco-Friendly
Ellen Smith — June 18, 2018 — Eco
In an effort to showcase a more sustainable business model, clothing retailer COS launched the Repurposed Cotton Project -- an initiative which brings new life to the used material.
To execute this eco-friendly capsule, the brand selected year-old cotton from a supply partner that's based in Turkey. After receiving the cotton, the brand had to shred, compact, comb, spin, weave, dye and re-construct the material. As an end result, COS created a capsule full of 100-percent cotton sweatshirts. Arriving in classic colorways like cream and yellow, this line is sure to serve as a stylish solution to the wasteful nature of fast fashion.
According to the brand, the goal of this project was to "find innovative solutions to utilize the full extent of the fabric."
To execute this eco-friendly capsule, the brand selected year-old cotton from a supply partner that's based in Turkey. After receiving the cotton, the brand had to shred, compact, comb, spin, weave, dye and re-construct the material. As an end result, COS created a capsule full of 100-percent cotton sweatshirts. Arriving in classic colorways like cream and yellow, this line is sure to serve as a stylish solution to the wasteful nature of fast fashion.
According to the brand, the goal of this project was to "find innovative solutions to utilize the full extent of the fabric."
Trend Themes
1. Sustainable Fashion - Opportunities for brands to repurpose used materials and showcase a more sustainable business model.
2. Circular Economy - Opportunities to create closed-loop systems by reusing fabric and minimizing waste in the fashion industry.
3. Green Manufacturing - Opportunities for using environmentally-friendly techniques and processes in textile production.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunities for clothing retailers to launch repurposed and eco-friendly collections.
2. Textile Manufacturing - Disruptive innovation opportunities for textile manufacturers to develop sustainable production processes and techniques.
3. Sustainable Design - Disruptive innovation opportunities for designers to create products using repurposed and recycled materials.
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