Eco-friendly dishware is becoming more and more prevalent in modern societies, yet Repurpose Compostables has managed to bring their green product to Bed Bath & Beyond, giving it a mainstream audience that similar products have yet to gain. Touted to have created the "world's greenest coffee cup," Repurpose Compostables focuses on plant-based mugs that are not only non-toxic, but are able to decompose in an astounding 90 days.
Based in Los Angeles, Repurpose Compostables' insulated coffee cup is made from corn and uses soy based inks. With a single wall, it uses 65% less Co2 to manufacture, easily making it the least wasteful and most environmentally conscious cup currently on the market.
Repurpose Compostables' cup is launching with a Repurpose This! Facebook campaign that encourages people to share photos of things they have repurposed for prizes every 90 hours.
Stats for Plant-Based Coffee Cups
Trending: Older & Mild
Research: 2,218 clicks in 235 w
Interest: 3.3 minutes
Concept: Repurpose Compostables
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: cultural caffiene canisters, regal restaurant aesthetics, and imperial guard coffee cups.
Plant-Based Coffee Cups
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