Repurpose Compostables Brings World's Greenest Mugs to Bed Bath & Beyond

By: Meghan Young - Published: Nov 19, 2011 • References: facebook & psfk
Eco-friendly dishware is becoming more and more prevalent in modern societies, yet Repurpose Compostables has managed to bring their green product to Bed Bath & Beyond, giving it a mainstream audience that similar products have yet to gain. Touted to have created the "world's greenest coffee cup," Repurpose Compostables focuses on plant-based mugs that are not only non-toxic, but are able to decompose in an astounding 90 days.

Based in Los Angeles, Repurpose Compostables' insulated coffee cup is made from corn and uses soy based inks. With a single wall, it uses 65% less Co2 to manufacture, easily making it the least wasteful and most environmentally conscious cup currently on the market.

Repurpose Compostables' cup is launching with a Repurpose This! Facebook campaign that encourages people to share photos of things they have repurposed for prizes every 90 hours. Stats for Plant-Based Coffee Cups Trending: Older & Mild
Research: 2,218 clicks in 235 w
Interest: 3.3 minutes
Concept: Repurpose Compostables
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: cultural caffiene canisters, regal restaurant aesthetics, and imperial guard coffee cups.