The Replay Spring/Summer 2011 ad campaign will have you longing for beach-ready weather. Photographer Chad Pitman captures the group of models as they hang out around the beach and boardwalk on a sunny afternoon.
Full of easy-to-wear pieces like loose denim, t-shirts and sundresses, the Replay Spring/Summer 2011 ads emulate a certain easy-breezy feeling and attitude that can only be found on warm summer days. Featured in this shoot is top model Erin Wasson, who wears her hair in a wavy style, as if appearing after a sea-salt dip in the ocean.
Sun-kissed and carefree, the Replay Spring/Summer 2011 campaign captures a sunny beach holiday perfectly.
Stats for Breezy Beach Campaigns
Trending: Older & Warm
Research: 9,043 clicks in 260 w
Interest: 4 minutes
Concept: Replay Spring
Related: 98 examples / 75 photos
Segment: Females, 18-35
Comparison Set: 36 similar articles, including: sapphire beach fashion, sprawling beach photography, and scorching denim campaigns.
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