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The Replay Spring/Summer 2011 Ad Campaign is Sun-Kissed and Carefree

By: Leslie Chen - Published: May 5, 2011 • References: replay.it and evewithoutadam.net
The Replay Spring/Summer 2011 ad campaign will have you longing for beach-ready weather. Photographer Chad Pitman captures the group of models as they hang out around the beach and boardwalk on a sunny afternoon.

Full of easy-to-wear pieces like loose denim, t-shirts and sundresses, the Replay Spring/Summer 2011 ads emulate a certain easy-breezy feeling and attitude that can only be found on warm summer days. Featured in this shoot is top model Erin Wasson, who wears her hair in a wavy style, as if appearing after a sea-salt dip in the ocean.

Sun-kissed and carefree, the Replay Spring/Summer 2011 campaign captures a sunny beach holiday perfectly.