The Replay Spring/Summer 2011 Ad Campaign is Sun-Kissed and Carefree

By: Leslie Chen - Published: May 5, 2011 • References: &
The Replay Spring/Summer 2011 ad campaign will have you longing for beach-ready weather. Photographer Chad Pitman captures the group of models as they hang out around the beach and boardwalk on a sunny afternoon.

Full of easy-to-wear pieces like loose denim, t-shirts and sundresses, the Replay Spring/Summer 2011 ads emulate a certain easy-breezy feeling and attitude that can only be found on warm summer days. Featured in this shoot is top model Erin Wasson, who wears her hair in a wavy style, as if appearing after a sea-salt dip in the ocean.

Sun-kissed and carefree, the Replay Spring/Summer 2011 campaign captures a sunny beach holiday perfectly. Stats for Breezy Beach Campaigns Trending: Older & Warm
Research: 9,059 clicks in 264 w
Interest: 4 minutes
Concept: Replay Spring
Related: 98 examples / 75 photos
Segment: Females, 18-35
Comparison Set: 36 similar articles, including: sapphire beach fashion, sprawling beach photography, and scorching denim campaigns.