The 2-ply toilet paper, according to the Renova site, is "printed over white tissue, very soft and absorbent and made of 100% virgin pulp." The Renova Design Toilet Paper rolls are available in packs of 9, with 140 sheets on each roll.
The best part about this designed toilet paper? Each roll has a different illustration on it, therefore it is always a surprise to see what is in store when unrolled.
Photo Credits: trenddelacreme, shop.renovaonline.net
Implications - Products that are seen as necessities have difficulty finding a unique selling point as the product is a staple with many competitors; therefore, there is a need to come up with quirky ideas to grab consumers' attention. By offering a fun experience rather than a traditional one, a company can capitalize on a person's need to be constantly happy.