Renault has come up with this fun ad to display make believe scenarios of what people would prefer to be doing rather than being stuck in traffic.
Initially some of the drivers stuck in rush hour seem a little frustrated, sticking their heads out their windows and looking quite aggravated. A few seconds later, an upbeat tune begins to play and that's when their imaginations begin to drift. Their fantasies are depicted in the form of giant helium balloons suspended above their cars.
"Don't just think of getting there," is the tag line that completes the clip.
Stats for Rush Hour Thought Balloons
Trending: Older & Mild
Research: 2,762 clicks in 418 w
Interest: 4 minutes
Concept: Rush Hour Thought Balloons
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
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Rush Hour Thought Balloons
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