The Remy Ryan Wallflower Magazine editorial for its first issue strays away from morbid black fashion. The long-haired model sports a bright red dress, a lacy white frock and a glittering gold shawl. The wardrobe is a far cry from funeralwear, while the graveyard setting still portrays an ethereal vibe.
Shot by photographer Ann He, the images in the Remy Ryan Wallflower Magazine shoot are naturally beautiful.
Implications - The juxtaposition of flirty and girly fashion with a stereotypically morbid cemetery implies that people are taking death less seriously. Consumers may be coming to terms with their own death, as well as exploring fantasies related to the ghostly world. Other brands can use morbid themes to intrigue consumers and put a lighthearted spin on what is typically deemed fearful.
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Concept: Remy Ryan Wallflower Magazine
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Segment: Neutral, 18-55
Comparison Set: 37 similar articles, including: funeralistic fashion, freaky forest photographs, and fair floral headpieces.
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