Remedy White is offering a new way to make oversize wall art affordable. Loft dwellers to exurban dwellers often have an overwhelming desire to decorate with large art to fill a large space, but don't have the large budget to do with it. Remedy White has recruited underground artists to create affordable large art which is sold exclusively on the web.
Implications - Everyone desires luxury, but not everyone can afford it. Consumers are looking for alternative ways to garner a sophisticated element to their lives without having to spend significant amounts of money. Looking at this desire for luxury at a lower cost, companies can come out with alternative choices that combine an element of exclusivity with a lower price point.
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