San Fransisco Zoo Ads

By: Going Like Sixty - Published: Jul 31, 2008 • References: & mediapost
The San Fransisco Zoo has gotten the citizens of San Fran involved with their advertising campaign.

Marketers kill for this kind of involvement. The success of the campaign shows how well people respond to creative approaches that on the surface seem invasive, but turn out to be fun.

The zoo has plastered the sides of bus stops with cutouts of butterfly wings, peacock feathers, giraffe ears and Kudu horns. Passers-by grab a photo and upload the images to the zoo website. Later, some will be chosen for a print campaign. Stats for Interactive Animal Posters Trending: Older & Average
Research: 21,368 clicks in 407 w
Interest: 4 minutes
Concept: Interactive Animal Posters
Related: 77 examples / 59 photos
Segment: Neutral, 12-35
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