The San Fransisco Zoo has gotten the citizens of San Fran involved with their advertising campaign.
Marketers kill for this kind of involvement. The success of the campaign shows how well people respond to creative approaches that on the surface seem invasive, but turn out to be fun.
The zoo has plastered the sides of bus stops with cutouts of butterfly wings, peacock feathers, giraffe ears and Kudu horns. Passers-by grab a photo and upload the images to the zoo website. Later, some will be chosen for a print campaign.
Stats for Interactive Animal Posters
Trending: Older & Average
Research: 21,287 clicks in 404 w
Interest: 4 minutes
Concept: Interactive Animal Posters
Related: 57 examples / 44 photos
Segment: Neutral, 12-35
Comparison Set: 21 similar articles, including: silver-woven undergarments, word-replacing brower extensions, and stylish designer toothbrushes.
Interactive Animal Posters
More Stats +/-
Word-Replacing Brower Extensions
Stylish Designer Toothbrushes
Top 20 Activewear Ideas in May
Top 25 Hospitality Ideas in May