
San Fransisco Zoo Ads 5,191 Views - Click for Larger Image
The San Fransisco Zoo has gotten the citizens of San Fran involved with their advertising campaign.
Marketers kill for this kind of involvement. The success of the campaign shows how well people respond to creative approaches that on the surface seem invasive, but turn out to be fun.
The zoo has plastered the sides of bus stops with cutouts of butterfly wings, peacock feathers, giraffe ears and Kudu horns. Passers-by grab a photo and upload the images to the zoo website. Later, some will be chosen for a print campaign.
Most of the time, people don’t pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can’t help but be captivated by them. This interactive bus stop billboard from… [More]
This a very clever ad for a Star Wars movie placed at a bus stop. I particularly like where it says, “Use in case of Sith.”
The Sith, of course, are a group of mean villains characterized by their single-minded… [More]
This new ad campaign for Olla condoms got me thinking about how hard it is to advertise certain brands. The tag line of the campaign is “The day after is more relaxed for those who wear condoms.” The only… [More]
References: oursfzoo.org, mediapost
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