Reggie Watts is a one-man band for the digital sampling generation. He records his voice beat boxing, loops it, records another instrument over the loop, and continues to layer instruments until it evolves into a full-fledged song.

What's more, Reggie Watts takes his innovative approach to creating music on the road, whether it's in local music venues or on television shows like “Late Night with Jimmy Fallon.”

Implications - In society today there is often a lack of genuine talent and skill due to the excessive amounts of publicity stunts and corporate sponsorships. Companies and businesses will benefit by promoting ad support individuals with unique talents because it will demonstrate their ability to take risks. A bored consumer is unlikely to be attracted to something that portrays inauthentic skill.