The 'Refugee Emojis' Helps Users Donate to a Good Cause

By: Katherine Pendrill - Oct 22, 2015
References: & psfk
Mobile messaging developer 'Snaps' recently teamed up with 'The FWA' and 'SuperHeroes' to design the 'Refugee Emojis.' As the refugee crisis in Europe continues to intensify, many organizations are thinking of clever ways to encourage charitable donations. This initiative aims to engage a younger audience by capitalizing on the popularity of emojis.

'Refugee Emojis' is an emoji keyboard that uses custom icons to encourage donations. The keyboard includes 36 different emojis, each of which represents an item that a refugee might find themselves needing. Among the symbols are medical supplies such as a first aid kit and items of clothing such as socks and shoes. The idea is to convey the hardships that refugees face and the need for greater international support.

Not only do the emojis help increase awareness for the cause, but all of the revenue from the app downloads goes directly to Doctors Without Borders.