This Art Project Will Grow a Virtual Forest on the Eiffel Tower
Christopher Magsambol — October 23, 2015 — Eco
References: 1heart1tree.org & adweek
This innovative art reforestation project will see a series of virtual trees growing on the Eiffel tower. The iconic Parisian structure will illuminate in green as part of an initiative to encourage reforestation achieved through a highly personalized way. People throughout the world will be asked to download the '1 Heart 1 Tree' app, where they will be asked to scan their own heartbeat. Once scanned, a virtual tree on the Eiffel tower will grow to the rhythm of your heart.
Participants will be able to watch their personalized virtual tree growing from the app which can be shared online. This innovative reforestation project uses technology and social media to its advantage in its promotion of an environmental initiative. The installation will be ongoing throughout the UN Climate Change Conference in December.
Participants will be able to watch their personalized virtual tree growing from the app which can be shared online. This innovative reforestation project uses technology and social media to its advantage in its promotion of an environmental initiative. The installation will be ongoing throughout the UN Climate Change Conference in December.
Trend Themes
1. Virtual Reforestation - Disruptive innovation opportunity: Develop immersive virtual reality experiences that allow users to engage with and care for virtual forests, promoting reforestation efforts.
2. Personalized Environmental Initiatives - Disruptive innovation opportunity: Create personalized apps or platforms that enable individuals to contribute to environmental causes in a meaningful and interactive way.
3. Technology-driven Art Installations - Disruptive innovation opportunity: Combine art and technology to create interactive installations that engage audiences and promote social and environmental awareness.
Industry Implications
1. Virtual Reality - Disruptive innovation opportunity: Develop VR solutions that allow people to experience and contribute to reforestation projects without geographical limitations.
2. Mobile App Development - Disruptive innovation opportunity: Design mobile apps that gamify environmental participation, enabling users to track the growth of virtual trees and share their progress on social media.
3. Art and Installation Design - Disruptive innovation opportunity: Combine digital technology and physical installations to create captivating and impactful art experiences that drive social and environmental change.
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