Shoes Inspired by Failure - The Reebok Struccess Sneaker (VIDEO)

When creating the Reebok Struccess, graphic designer John Maeda was inspired by Failure.

His last two Reebok collections were also inspired by elements of life, including the ‘Reebok Timetanium’ (inspired by Time) and the Rebok Emoretion (inspired by emotion).

When talking about Failure as an inspiration, he noted, “If you fail, keep trying – struggle to reach some form of success.”

A limited 300 pairs were created and will be sold for $200 starting July 2.