Art is subjective, but boring and tired art is everywhere and usually ends up in a thrift shop or the trash -- unless it is given a second chance by being Re-Directed Art.
David Irvine recycles, re-purposes and prevents a bit of landfill by adding his own slant to an existing piece—with the only rule that if there is a signature of the original artist it is never to be painted over.
Most of the Re-Directed Art are lithographs or prints with the odd original. They are bought at yard sales, thrift shops, salvaged from the trash or given to him. If the canvas or paper is really bad condition the frame is usually at least saved.
The various themes utilized in the Re-Directed Art range from dark and eerie to whimsical and lighthearted. These works are becoming quite popular with a number of exhibits planned for 2013 and beyond.
Implications - A number of businesses have purchased or rented Irvine’s Re-Directed Art to support local artists, bring attention to a unique genre of art, as well as commission a piece that would enable their own brand to be incorporated within the painting.
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