The Red Cross 'Hero' Campaign Shows Unsung Heroes

By: Allison Love - Published: Aug 15, 2010 • References: redcross &
The Red Cross 'Hero' campaign aims at all the comic book wannabes out there. The campaign is called 'Hero' because it strives to get people to be unsung heros of everyday life by giving blood.

The Red Cross is an amazing organization that saves lives every day, but they can't do it without the support of those who give blood. The Red Cross 'Hero' campaign even pokes fun at themselves with one of their ads that reads "Even Heroes Like Cookies and a 10 Minute Rest!" Stats for Heroic Charity Ads Trending: Older & Mild
Research: 3,081 clicks in 300 w
Interest: 4 minutes
Concept: Red Cross Hero
Related: 53 examples / 41 photos
Segment: Males, 18-55
Comparison Set: 20 similar articles, including: charitable needle dresses, bloodvertising, and hope-selling shops.