Celery Sensations by Duda is Red Celery

By: Marissa Brassfield - Published: Oct 17, 2010   Updated: Aug 9 2011 • References: celerysensations & kansascity
Florida-based company Duda has introduced Celery Sensations, a new brand of red celery that will hit the market in December 2010. Duda hopes the celery will find a market during the holiday season, when red celery will brighten up classic winter dishes.

The red celery offered through the Duda Celery Sensations label tastes the same as regular celery, and has its same distinctive crunch. Time will tell whether there's a market for cosmetically-enhanced vegetables.

Implications - Duda claims that the high price point of Red Celery will vary by location based on how much shoppers are willing to pay for these aesthetically unique veggies. Stats for Cosmetically-Enhanced Veggies Trending: Older & Mild
Research: 4,114 clicks in 292 w
Interest: 4 minutes
Concept: Red Celery
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: carved vegetable bikinis, mutant veggie ad, and space produce.