Talented

‘Attic Japan' Transforms Traditional Clothes into Accessories

By: Holger Mohr - Published:   Updated: May 31 2011 • References: tokyomade
The fashion label 'Attic Japan,' founded two years ago from Yukari Isokane and Izumi Masabe, is creating wonderful accessories made of vintage kimonos and obi silks.

The designers transform traditional Japanese clothes into contemporary funky pieces. My favorites of the collection are the romantic bags, with names like 'Kyoto Couture Clutch' and 'Kimono Love Bag,' which further intensifies the influences of the historical Japan.

Implications - Recycled products are highly popular amongst consumers as the eco-chic shift continues to rise. The consumers want to have products that maintain the same quality as the non eco-friendly versions while easing their mind about the purchase. In fact, consumers are more likely to purchase the eco-friendly product even if it is more expensive to do so.