Napolina is rolling out a new recyclable pasta packaging across its core product range to help offer consumers a more sustainable option they can feel good about. The move will see plastic removed from the packaging and will thus eliminate up to 200-tonnes of plastic from entering the UK waste stream every year. The packaging shift comes on the heels of the brand's shift towards recyclable packaging for its artisan-inspired line that removed 16-tonnes of plastic from circulation.
Commercial Director for Napolina Neil Brownbill spoke on the new recyclable pasta packaging saying, "Italian Cuisine is worth £8.1bn and remains the most popular cuisine in the UK, but we are aware that with this huge consumer demand, comes a responsibility to meet environmental expectations. We know that consumers are increasingly looking for products which are easily recyclable but also convenient and re-sealable. These new artisan-inspired cardboard boxes are 100% recyclable, are beautifully designed and very convenient for easy kitchen storage.”
What's Driving This Trend
- Recyclable Packaging
- Companies across industries can offer consumers a more sustainable option by shifting towards recyclable packaging, which leads to a reduction in plastic waste.
- Plastic-free Packaging
- Removing plastic from packaging is a growing trend that is attracting consumer attention, and businesses that adapt to this trend will have a competitive advantage.
- Convenient and Re-sealable Packaging
- Consumers are increasingly looking for products which are easily recyclable but also convenient and re-sealable, which presents opportunities for companies to meet this demand in different industries.
Who This Affects Most
- Food Packaging
- The food packaging industry can innovate by adopting recyclable and plastic-free packaging, while offering convenience and re-sealability.
- Household Products
- Companies that produce household items such as cleaning products, toothpaste, and soap can follow this trend and adopt eco-friendly packaging to reduce their environmental impact.
- Beauty Products
- The beauty industry can also benefit from shifting towards eco-friendly packaging, as more consumers become environmentally conscious and look for sustainable options in their daily lives.
