The Oculus Rift & Ford Partnership Experiment is 3-D

By: Farida Helmy - Jan 23, 2014
References: forbes & fastcompany
Technology is leaving the gaming world and making its way into the automotive world: Ford made the very clever move of snatching the exclusive-for-now rights to reality simulator headset Oculus Rift.

Sounding a lot like a Transformers character, the Oculus Rift (in collaboration with motion-capture technology from Vicon) couldn’t be more different. Agile and a lot more resourceful, this 3-D virtual reality simulator headset is being used by Ford engineers and designers to virtually explore automobile designs.

Looking a lot like high-tech ski goggles, the reality simulator system allows Ford to virtually see and feel everything in a car using motion-capture cameras. "The idea here is that auto designers can use this type of system to really look at the design of their vehicle in detail, whether its color, material, or finish," says Vicon product manager Warren Lester.