Alice Freitas developed Realice to provide a direct line of communication between producers and consumers by providing low-income, skilled artisans the ability to sell their products to a broader socially conscious market who may not have accessible to the goods otherwise.
Based out of Brazil, the company targets informal producers of goods who, due to the high overhead costs associated with opening a store and the lack of financial aid available to start up a business, are unable to reach a large customer base and expand their distribution.
The founder works with groups of pre-established artisan groups -- mainly female -- who have marketable products to sell. She provides these people with counselling on product development and distribution practices as well as organizing their products and the backstory behind each into a catalog that promotes the sale of their goods.
Artisan-Empowering Sales Catalogs
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