Razer, the leading global lifestyle brand for gamers, has launched a new collection of gaming accessories based on the popular title PUBG: BATTLEGROUNDS, as part of a new partnership with Korean gaming conglomerate KRAFTON Inc. The collection includes three of Razer’s best peripherals: the Razer Huntsman V2 keyboard, the Razer Barracuda X headset, and the Razer Viper V2 Pro mouse. Each device has been given a unique PUBG: BATTLEGROUNDS makeover, decked out in the game’s signature colors and iconic elements inspired by the in-game desert map Miramar.
The Razer Huntsman V2 keyboard features Razer’s proprietary Optical Switches that offer a lightning-fast 0.2ms response time and a true 8,000 HZ polling rate. The Razer Barracuda X headset supports spatial audio for extra immersion and can connect wirelessly to other gaming platforms. The Razer Viper V2 Pro mouse is a wireless esports mouse with a comfortable, lightweight design and a battery life of up to 80 hours. Each product in the collection comes bundled with exclusive in-game content tailored for PUBG: BATTLEGROUNDS enthusiasts, such as a hat, jacket, pants, and shoes. The collection is available for pre-order on Razer’s website, with shipping dates set for July 17 or July 13 depending on the product. The keyboard costs $229.99/€289.99, the headset costs $129.99/169.99, and the mouse costs $169.99.
Image Credit: Razer
What's Driving This Trend
- Gaming Peripherals with Exclusive In-game Content
- The inclusion of exclusive in-game content with gaming peripherals offers a disruptive innovation opportunity to enhance the gaming experience and create unique value for consumers.
- Wireless Esports Mice with Long Battery Life
- Wireless esports mice with extended battery life present a disruptive innovation opportunity to provide gamers with freedom of movement and prolonged gaming sessions without interruption.
- Spatial Audio for Immersive Gaming Experience
- The integration of spatial audio in gaming headsets creates a disruptive innovation opportunity to enhance immersion, realism, and overall gaming experience.
Who This Affects Most
- Gaming Accessories
- The gaming accessories industry can capitalize on the trend of offering exclusive in-game content with peripherals to attract and retain customers by providing a competitive advantage.
- Esports Equipment
- Manufacturers in the esports equipment industry have the opportunity to disrupt the market by developing wireless mice with long battery life, catering to the needs of professional gamers.
- Audio Technology
- The audio technology industry can explore the integration of spatial audio in different applications, including gaming headsets, to provide a more immersive audio experience for consumers.
