The Design Concept for RAW Reflects Its Simple Ethos

By: Vasiliki Marapas - Oct 10, 2014
References: laurennicolefoot & thedieline
Lauren Nichole Foote has designed a new packaging concept for RAW, a Vancouver-based health bar featuring locally-sourced organic beverages.

The company features three pre-made juices: The Beach, The Cove, The Grind and The Chief. The titles come from different beaches or hiking spots throughout the city. Each beverage is packed with nutrients that we tend to lose throughout the day. If you prefer a smoothie to a juice, you're in luck, as the beverages are available in both forms. Customers also have the option of creating their own drink.

Foote based her design upon the concept of living simply and locally. The front of each transparent juice bottle (made from glass or clear plastic) features the juice's name, while the back lists its nutritional attributes.