Rate Super Bowl Ads in Real Time - Hey Nielson

Talk of Super Bowl is in the air as the biggest NFL event of the year approaches. Just as much a highlight as the football itself are the commercials which will air during Super Bowl XLII featuring the cream of the crop when it comes to advertising. It’s some of the best exposure millions of dollars can buy a company; last year, 93 million people tuned in to watch the game.

At this February’s game day for the Giants and Patriots, the cost for commercial spots is obscene at about $2.7 million per 30 seconds of air time… that’s $90,000 per second! There’s no shortage of advertisers either; by the beginning of November, 90% of air time for Super Bowl Sunday was already sold.

So, want to see what creative advertisers have done with their budgets? If you’re not into the game and just want to see the ads, check out Hey Nielson, a site that lets you rate the advertisements in real time.

“After each commercial break throughout the Super Bowl, Hey! Nielsen members will be asked immediately to rate each commercial on a scale from 1 to 4,” The Nielson Company explains.

“Panelists can also add their own commentary after each commercial break and at the conclusion of the game. Results will show which commercials were the most and least favorable, and whether the panelists are likely to use this advertiser’s services in the future. Results from the live online focus group will be shared with Nielsen clients following the Super Bowl.”

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