The Literary Belt Buckle is a standard belt buckle that is customized by using books that were otherwise destined for the trash bin. The company uses the book covers to create unique belt buckle fronts. Lovely, quirky design by Rare Device!
Implications - Products with a customized quality are appealing to shoppers who look for ways to differentiate themselves from their peers. Consumers tired of blending in with everyone else are attracted to items containing a personal detail. In order to stay on top, a company could focus their efforts on creating more designs with a personal touch.