We’ve seen Rankin play a peeping Tom, shower his scantly-clad models with water, and photograph Heidi Klum wearing nothing but bodypaint. Now we bring you a collection of Rankin’s ‘in your face’ underwear photography, that pushes the limit of decency.
Implications - One of the fastest ways for a company to generate brand awareness is by focusing on advertising that is sexually charged. By hitting consumers in the face with overt sexual advertising, the company shows a willingness and fearlessness in mining the fields of sexual desire to create a connection with the public. The ad also stands a good chance of attracting attention from critics and a controversy hungry media.