These Controversial Ads Raise Awareness About Hunger in the U.S.

By: Katherine Pendrill - Jul 8, 2015
References: greatnationseat.org & designtaxi
'BBH New York' has a created a series of provocative ads intended to raise awareness about hunger in the U.S. The ads were created as part of the 'Great Nations Eat' campaign, which aims to fight hunger and other issues of inequality in the US.

The PSA-style ads feature a number of shocking statistics about food access in the US compared to other countries such as China and Germany.The series includes three ads, each of which point out that while America is often perceived as a prosperous country, many of its citizens continue to go hungry. For example, one statistic notes that more people struggle to afford food in the US than they do in China. The idea behind these provocative ads is to raise awareness about hunger in the US and urge viewers to take action.