Rain Boots with Handles
The handles of the Easy Wellies can be used to carry the boots around or as leverage while putting the boots on in inclement weather. A simple, yet immensely useful improvement for a springtime fashion staple.
Implications - One of the best ways a company or brand can distinguish itself in a crowded marketplace is by creating a product that features a practical and stylistic alteration to an age-old product. By amending a traditional product to add a pragmatic element, the brand establishes itself as an innovator.