The Rachel Roy Fall/Winter 2013 Lookbook is a Digital Marvel

By: Katie Pagnotta - Published: Feb 15, 2013 • References: rachelroy & wwd
The Rachel Roy Fall/Winter 2013 lookbook is a decadent and divine masterpiece. This season Roy expanded her horizons and offered an interactive digital lookbook to her fans and followers. The stunning burgundy fashion bible displays Roy's looks via a rechargeable lithium-ion battery-powered screen integrated into the bind of the book. It is a welcomed surprise when you open it in the mail and makes Roy stand apart in the fashion industry.

Set aside the wild graphic concept lookbook and the main focus is the fabulous fashions Roy churned out this season. The collection is reminiscent of the Rococo movement boasting overzealous and intricate fashions. Highlights include decadent embroidered dresses, piped pants and exuberant patterned sweaters.

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