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Rachel Ford's Sustainable Fashion Collection Rocks

By: Marissa Brassfield - Published:   Updated: May 27 2011 • References: paper-doll & notcouture
Parsons graduate Rachel Ford's sustainable fashion line is as gorgeous as it is eco-friendly, and these shoes made from recycled car innertubes officially kicked her design portfolio up a few notches in my book.

Contemporary sustainable fashion with a touch of the avant-garde? If that's what you're serving up, Rachel Ford, I'm all about it. Check out some other sustainable fashion collections below.

Implications - The majority of consumers can't afford high-end fashion due to the current state of the economy. Many are already cutting back on spending, which has damaged several industries that are suffering the consequences of the recession. Brands will need to redirect their focus on more cost-efficient, sustainable, reusable material so that consumers can afford what's being sold and carry products that are environmentally friendly at the same time.

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