‘Blackbird' African-American Searches

By: Cecilia Biemann - Published: Dec 10, 2008 • References: blackbirdhome & arstechnica
Blackbird, a new Mozilla-based browser, is the first web browser built specifically for African-Americans.

Blackbird is a customized version of Firefox 3 that tailors searches, news and a variety of other content to an African-American perspective, including a charity content channel called "Do Good" that connects users with African American-focused organizations.

Ed Young, CEO of 40A, Inc., the company behind the new race-tailored browser, believes that Blackbird will make the Internet better for the African-American community. "We want to offer a tool that makes it easier for this community to find resources that are geared more towards them," he said.

At this stage Blackbird only works on Windows XP and Vista. Stats for Ethnicity-Tailored Web Browsers Trending: Older & Chilly
Research: 1,997 clicks in 389 w
Interest: 4 minutes
Concept: Ethnicity-Tailored Web Browsers
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: the sucks/rocks search engine, virtual reality web browsing, and visual search engines.