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Audi's R18 Ultra Chair Used Feedback from 1,500 People

By: Michael Hines - Published: • References: audi-mediaservices & gizmag
The R18 Ultra Chair is a lightweight seat commissioned by Audi for Design Miami 2012. The chair was built by Clemens Weisshaar and Reed Kram, two artists who had previously worked with Audi on the OUTRACE robotics installation in London's Traflagar Square.

The R18 Ultra Chair was designed to be comfortable, lightweight and durable. It is made using carbon fiber, carbon and high-strength sheet aluminum. The result is a lightweight chair that weighs in at a mere 4.85 pounds. Audi gathered data on how to create the perfect chair, using another chair shown at the 2012 Milan Furniture fair earlier in the year. The results were fed into a computer, which optimized the design of the chair. Stats for Crowdsourced Automaker Furniture Trending: Older & Mild
Traction: 807 clicks in 92 w
Interest: 1.7 minutes
Concept: R18 Ultra Chair
Related: 65 examples / 50 photos
Segment: Males, 18-55
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