Quitting Smoking Could Be Easier If Packs are Covered in This Color

By: Riley von Niessen - Jun 8, 2016
References: popphoto & designtaxi
Quitting smoking can be an extremely difficult task for those addicted to cigarettes. Companies promoting help guides and nicotine alternatives have found a lot of success in appealing to consumers looking to make a health-conscious change, however researchers are looking to help by providing information on what has been deemed the "ugliest color in the world."

An Australian marketing project defined this color as 'Pantone 448 C' -- a sickly color that's reminiscent of a sewer. The company gathered information from 1,000 smokers in order to figure out which color was the least appealing to them, which led them to name Pantone 448 C as the winner. With this information, the company plans to cover the packs of cigarettes in the color in hopes that it will lead to more people quitting smoking and aiding them in achieving a more health-positive lifestyle.