The creativity and artistry of these Quiksilver ads by Saatchi & Saatchi, Copenhagen just blows me away.
The ad campaign promotes Quiksilver Deep Blue jeans by creating fish and sea creatures that live in the deep waters from Quiksilver jean.
For example, the zipper is used to create the menacing mouth of a shark, with the threads serving as teeth and the button as an eye.
The ads were created with creative director Simon Wooller, and art directors / copywriters: Rasmus Petersen, Lasse Bækbo Hinke.
Brilliant execution of a brilliant idea, it joins the below Levi's campaign as my favorite denim ads.