Queens Gaming Collective Debuted its Summer 2021 Capsule
Grace Mahas — August 13, 2021 — Tech
References: queens.gg
Queens Gaming Collective, the women-owned gaming lifestyle company, recently expanded its portfolio with the launch of its new Summer 2021 capsule loungewear. Called the All Rise Collection, the new series was "created for women who game, by women who game" and features a nostalgic blend of retro-inspired designs with current comfort-casual gamer aesthetic. The line was designed by the influential streetwear guru, Lanie Alabanza-Barcena, aka Miss Lawn, an avid gamer herself.
The All Rise Collection by Queens Gaming Collective includes the Queens Crop Tee in green, the All Rise Shorts, the Tie Dye Game Over Pullover, the Tie Dye Game Over Sweatpants, the Culture Is Hoodie, the Queens Crop Tee in black, and the Culture Is Sweatpant.
The entire collection is now available to purchase online with sizes ranging from XS to XXL.
Image Credit: Queens Gaming Collective
The All Rise Collection by Queens Gaming Collective includes the Queens Crop Tee in green, the All Rise Shorts, the Tie Dye Game Over Pullover, the Tie Dye Game Over Sweatpants, the Culture Is Hoodie, the Queens Crop Tee in black, and the Culture Is Sweatpant.
The entire collection is now available to purchase online with sizes ranging from XS to XXL.
Image Credit: Queens Gaming Collective
Trend Themes
1. Women-owned Gaming Apparel - Opportunity for more women-owned gaming lifestyle companies tapping into the fashion industry.
2. Summer 2021 Capsule Loungewear - A new lane for the fashion industry to explore the gaming trend by launching collections adhering to the gaming lifestyle.
3. Retro-inspired Designs - Retro design resurgence in the gaming industry presents opportunities for innovative apparel designs with a contemporary twist.
Industry Implications
1. Fashion - Disruptive innovation opportunity: catering to the gaming community through interactive clothing design and material technology.
2. Gaming - Disruptive innovation opportunity: utilizing the popularity of gaming culture to venture into the fashion industry and establish new verticals.
3. Streetwear - Disruptive innovation opportunity: tapping into streetwear culture and the gaming community for unique offerings that are both fashionable and functional.
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