The revamped branding for QT Port Douglas brings a touch of Hollywood to the Australian resort. In fact, it was specifically inspired by the theme of a 'Hollywood-set on holiday.' Dreamy and dashing, the new identity encapsulates the get-aways luxurious offerings, ones that would adhere to the standards of Hollywood stars with easy.
Created by Australian design studio Fabio Ongarato, the QT Port Douglas branding is rife with pastel hues and geometric patterns. These details are carried throughout the design from the notebooks to the room key-cards. The re-branding was done in collaboration with renowned illustrator Jean-Philippe Delhomme, who developed "a series of illustrated scenes to depict a quirky, slightly humorous resort lifestyle in the tropics," as written on Ongarato's website.
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Concept: QT Port Douglas
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Segment: Neutral, 18-55+
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