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When a sports star or rock god throws an article of clothing to the crowd, not all people are big enough fans to put up with the stench lingering on it; the Q-all Clothes Odor Kill Spray ad campaign provides an easy solution. A person simply needs to attend a game or concert with a bottle in their bag just in case they are lucky enough to score some personal merchandise.

The Q-all Clothes Odor Kill Spray ad campaign was conceived and executed by BDO Proximity, an ad agency based in Thailand. The tag line, "Not everyone is a fan of his smell," is accompanied by images of two fans who clearly don't have any problems. It was art directed by Arayanan Markchoo and shot by Chubcheevit Studio.