The Q-all Clothes Odor Kill Spray Campaign Makes Worshipping a Breeze

By: Meghan Young - Published: Mar 1, 2013 • References: bbdo & ibelieveinadv
When a sports star or rock god throws an article of clothing to the crowd, not all people are big enough fans to put up with the stench lingering on it; the Q-all Clothes Odor Kill Spray ad campaign provides an easy solution. A person simply needs to attend a game or concert with a bottle in their bag just in case they are lucky enough to score some personal merchandise.

The Q-all Clothes Odor Kill Spray ad campaign was conceived and executed by BDO Proximity, an ad agency based in Thailand. The tag line, "Not everyone is a fan of his smell," is accompanied by images of two fans who clearly don't have any problems. It was art directed by Arayanan Markchoo and shot by Chubcheevit Studio. Stats for Smelly Celeb Shirt Ads Trending: Older & Mild
Research: 890 clicks in 169 w
Interest: 1.3 minutes
Concept: Q-all Clothes Odor Kill Spray
Related: 31 examples / 24 photos
Segment: Neutral, 18-55
Comparison Set: 11 similar articles, including: body part clothing ads, celebrity-mimicking kid ads, and weight-loss public transport ads.