The Store Q25 Offers Simple Retail Displays

By: Mishal Omar - Jan 30, 2017
References: juliapetrenko & retaildesignblog.net
Q25 is a retail store based in Odessa, Ukraine that features wintry window displays that are able to reflect the cold season while avoiding being too over-the-top.

The store's window display was designed by the creative agency You_Lab, which began the project with the goal of depicting a winter scene while also remaining in tune with the store's interior design, which is largely minimalist. As a result, winter wonderland scenes that can be viewed in the windows are simple yet effective. They feature white, snow-like displays, geometric shapes that are meant to resemble snowballs and mountains, and white wire outlines of four different animal heads.

The Q25 store's window displays function as effective interest-capturing art pieces, while aligning with the brand's general aesthetic.