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The new Purple Cloth 2011 Summer collection for women boasts plenty of playful, flirty and confectionery-inspired styles. The collection, entitled 'Sweetcakes and Milkshakes,' features clothing printed with bright images of bubblegum, cupcakes and milk jugs, all placed on conspicuous female body parts.

The Purple Cloth 2011 Summer collection, complete with t-shirts, tanks and dresses, offers women a youthful and vibrant series of clothes to endure the sizzling hot temperatures of the summer. The color palette is bright and eye-catching, perfect for the warmer season. The collection definitely complements popstar Katy Perry and her iconic style.

Implications - Businesses that offer consumers youthful and playful products will fare well in today's society. Such products will provide momentary relief from the stressful and hectic lifestyles led by so many of today's consumers.