Pearls usually are sedate and classic. Single strand when you want people to notice your face or your dress more than your accessories. No more, the New York Times has revealed Punk Pearls. Designers are bending or changing the rules to fit their designs. They are mixing the simple pearls with the stunning.

Implications - Businesses have always been especially interested in subcultures within society, as they tend to hold to provide insight into the needs and wants of specific consumers. Cultures like the punk culture often become part of the mainstream once businesses make them a target in marketing. Transforming the unknown into its mainstream counterpart will continue to be one of the ways in which brands get the attention of its customers.