Body Builder Photoshopping
Pumping Up The Stars
The Worth1000 collection of pumped up, muscle-bound babes include Keira Knightley, Angelina Jolie, Cameron Diaz, Charlize Theron and Gisele Bundchen. Amy Winehouse, Clint Eastwood, and Jim Carrey were thrown in just for yucks.
Implications - Conventional beauty has come under scrutiny in contemporary society, most notably exemplified by the company Dove with their Campaign for Real Beauty. This pattern is a great opportunity for businesses to present their own perspective on this issue with a variety of products that offer alternatives. Companies would be wise to consider how their products have the potential to redefine conventional beauty, and in doing so, make a considerable profit.