The PUMA London Store Highlights British Iconography

By: Jana Pijak - Published: May 19, 2012 • References: puma & frameweb
Shining a spotlight on classic British iconography, the PUMA London store by Plajer + Franz Studio features a memorable facade. The famed sports brand has opened its first ever UK retail space, situated on London's Carnaby Street.

The PUMA London store front is clad in a red phone booth pattern that aims to celebrate British culture and its company’s heritage. From a phone-booth covered facade to its booth-occupied interior, the athletic retail space is designed with the customer experience in mind.

The shop features a revised version of the company's logo and mascot, made to fit in with Plajer + Franz Studio's posh London theme. From retro-infused imagery to digital touchscreen gaming and iPad integration, the shop interior is a memorable destination for tech-savvy shop visitors. Stats for Phone Booth-Branded Shops Trending: Older & Mild
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Concept: Puma London
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Segment: Neutral, 18-55
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