Shining a spotlight on classic British iconography, the PUMA London store by Plajer + Franz Studio features a memorable facade. The famed sports brand has opened its first ever UK retail space, situated on London's Carnaby Street.
The PUMA London store front is clad in a red phone booth pattern that aims to celebrate British culture and its company’s heritage. From a phone-booth covered facade to its booth-occupied interior, the athletic retail space is designed with the customer experience in mind.
The shop features a revised version of the company's logo and mascot, made to fit in with Plajer + Franz Studio's posh London theme. From retro-infused imagery to digital touchscreen gaming and iPad integration, the shop interior is a memorable destination for tech-savvy shop visitors.
Stats for Phone Booth-Branded Shops
Trending: Older & Mild
Research: 3,605 clicks in 210 w
Interest: 2.8 minutes
Concept: Puma London
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: eco minimalist shoeboxes, shipping container sports stores, and electro dj sportswear ads.
Phone Booth-Branded Shops
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