One such collaborative effort worth noting is the Puma and Alexander McQueen SS2010 Collection. Featuring heels which look capable of being worn on a track among other shoes, the collection is certainly a great reminder of his immense talent.
Be sure to check out other Alexander McQueen and Puma features on Trend Hunter below.
Implications - Consumers are trying to lead more active lifestyles in response to medical studies which have saturated North American media outlets. As such, products with potential health benefits are more appealing to consumers than products with no foreseeable medical benefits.