'Pub SparaKOFF' Rides Along Helsinki's Streetcar Tracks
References: raflaamo.fi
People are used to going out to the bar for a drink, but with Pub SparaKOFF, the bar comes to them. That's because the watering hole, an attraction in downtown Helsinki, is on a functional streetcar, giving drinkers a ride through the historic Nordic city while they imbibe.
Pub SparaKOFF is on a bright red tram with a 1950s-inspired design on both the exterior and interior. The outside of the streetcar incorporates authentic 50s tram technology, and the interior features rich wood and leather. The seats are organized to face one another in groups of four, letting drinkers socialize with one another.
The pub-on-wheels seats 35, and it can be rented out for private events. When not rented, it circles through the city and picks up drinkers from Railway Square for 40-minute trips.
Pub SparaKOFF is on a bright red tram with a 1950s-inspired design on both the exterior and interior. The outside of the streetcar incorporates authentic 50s tram technology, and the interior features rich wood and leather. The seats are organized to face one another in groups of four, letting drinkers socialize with one another.
The pub-on-wheels seats 35, and it can be rented out for private events. When not rented, it circles through the city and picks up drinkers from Railway Square for 40-minute trips.
Trend Themes
1. Mobile Bars - Creating bars on mobile platforms such as trains, trucks, and trams, offer unique and memorable experiences that can cater to various events and occasions.
2. Themed Bars - Designing bars with unique interior and exterior design such as using nostalgic motifs and incorporating fun themes can help attract customers looking for one-of-a-kind experiences.
3. Public Transportation Branding - Integrating creative branding and marketing efforts on public transportation such as trains, buses, and trams can provide additional revenue streams for transportation companies and enhance customer satisfaction.
Industry Implications
1. Hospitality - The hospitality industry can utilize mobile bars and themed bars to attract customers who are looking for unique experiences and cater to various events and occasions.
2. Transportation - The transportation industry can enhance its brand image and provide additional revenue streams by integrating creative branding and marketing efforts on public transportation such as trains, buses, and trams.
3. Event Planning - Event planners can benefit from mobile bars by offering memorable and unique experiences for their clients by organizing events on trains, trucks, and trams.
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