Prodigy Uses Alfred Hitchcock To Scare You Into Action

By: Vincent Salera - Published: Mar 25, 2009   Updated: Mar 30 2011 • References: youtube
The latest commercials for clean water preservation include a “Psycho” inspired original video from GOOD. The message is that American culture wouldn't have been the same without clean water.

The editing in this commercial is superb; if you didn't know better, you might even think Alfred Hitchcock himself directed it. Graphic? Yes, but for a good cause.

Implications - Access to fresh water is increasingly becoming a vital global concern, so advertisements that take this issue as seriously as this ad does are bound to become increasingly more common as the future unfolds. By adopting a horror film-esque style, important points can be driven home on a more visceral level than if they are merely explained or preached and this is a fact the minds behind this ad clearly are aware of. Stats for Psycho-delic Advertising Trending: Older & Mild
Research: 3,185 clicks in 374 w
Interest: > 3 minutes
Concept: Psycho-delic Advertising
Related: 56 examples / 43 photos
Segment: Males, 18-35
Comparison Set: 20 similar articles, including: underwater pollution sniffers, opulent water bottles, and water in a box.