The latest commercials for clean water preservation include a â€œPsychoâ€ inspired original video from GOOD. The message is that American culture wouldn't have been the same without clean water.
The editing in this commercial is superb; if you didn't know better, you might even think Alfred Hitchcock himself directed it. Graphic? Yes, but for a good cause.
Implications - Access to fresh water is increasingly becoming a vital global concern, so advertisements that take this issue as seriously as this ad does are bound to become increasingly more common as the future unfolds. By adopting a horror film-esque style, important points can be driven home on a more visceral level than if they are merely explained or preached and this is a fact the minds behind this ad clearly are aware of.
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