This Provocative Art Exhibit Turns McDonald's into a Pseudo-Religion

By: Katherine Pendrill - Jul 27, 2015
References: mcjezus & psfk
'McJezus' is a provocative art exhibit that compares the popular restaurant chain McDonald's to a form of religion. The project is showcased at the Gerrit Rietveld Academie in Amsterdam and the idea behind the exhibit is to turn the mega-franchise into a pseudo-religion.

The provocative art exhibit is housed in a small area of the gallery, which has been adorned with McDonald's iconography. The exhibit portrays Ronald McDonald as a holy figure, complete with cross-themed fry-holders and ketchup packages. There are even holy spoons available for purchase.

The idea behind the project is to take a critical look at the fast food industry by satirizing its global scope and its measure of influence. By reimagining McDonald's as a form of religion, the artist makes a powerful statement about the power of mass-production and mass-culture.