I'm surprised they didn't name this Fort Knox due to its seemingly impenetrable nature. There are three layers of protection provided by this flash drive: a steel cable makes sure no one walks off with your drive, a combination lock ensures the entire stick remains safe inside, and a data encryption function digitally guards your data. Not so much Bond as Houdini in my opinion.
Implications - In contemporary society, issues concerning security are at the forefront of many buyers' minds. When designing a product, companies must be aware of these concerns and try and outline a commodity that eases these anxieties amongst consumers. In doing so, a product will become more marketable.
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