Sid Lee Montreal Launched the 'Protect Our Winters Canada' Campaign
Grace Mahas — September 27, 2019 — Eco
References: factavalanche.protectourwinters & thedrum
In an effort to stop individuals from spreading misinformation about climate change, Sid Lee Montreal launched a new 'Protect Our Winters Canada' campaign.
As part of the campaign, the company has unveiled an online tool called 'Fact Avalance' and it allows people to #Factback against climate deniers. This is especially important because according to a recent study, only "3% of the content regarding climate change on Twitter comes from an expert scientific source."
The online tool allows users to automatically respond to incorrect tweets with scientific facts that can be randomly selected. The initiative allows users to be notified by email or text message and even allows companies to add the Fact Avalanche app into Slack channels.
As part of the campaign, the company has unveiled an online tool called 'Fact Avalance' and it allows people to #Factback against climate deniers. This is especially important because according to a recent study, only "3% of the content regarding climate change on Twitter comes from an expert scientific source."
The online tool allows users to automatically respond to incorrect tweets with scientific facts that can be randomly selected. The initiative allows users to be notified by email or text message and even allows companies to add the Fact Avalanche app into Slack channels.
Trend Themes
1. Climate Misinformation - Opportunity to develop tools and technologies that combat misinformation about climate change.
2. Fact-checking Technology - Opportunity to create advanced tools that automatically respond to incorrect information with verified facts.
3. Real-time Notification Systems - Opportunity to develop notification systems that alert users about misinformation in real-time.
Industry Implications
1. Social Media - Opportunity for social media platforms to implement fact-checking technology to prevent the spread of climate misinformation.
2. Technology - Opportunity for tech companies to create innovative tools and algorithms that can automatically fact-check climate-related content.
3. Communication - Opportunity for communication companies to develop real-time notification systems that inform users about climate misinformation and provide accurate information.
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