Propaganda's Design is for Those Who Still Read Books

By: Jessica Marcel - Published: Sep 5, 2009 • References: propagandaonline & mocoloco
If you're like me, and you still value the look and feel of actual paper when you're doing some reading (sorry trees), design company Propaganda has come out with a useful and stylish accessory.

The Bookmark II is essentially a simple rubber band that will hold your place in whatever you’re reading. The innovation is in the details--like an arrow that can point to the exact line where you left off. The Bookmark II is functional, stylish, and innovative. It's nice to see such great new ideas outside of the virtual world. Stats for Rubber Band Bookmarks Trending: Older & Average
Research: 10,285 clicks in 351 w
Interest: 2.5 minutes
Concept: Rubber Band Bookmarks
Related: 43 examples / 33 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: fake blood page markers, guerrilla bookmarks, and stereotypical peripherals.