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The ‘Make It Pop’ Promotional Campaign is Smart an

By: Farida Helmy - Published: Feb 11, 2014 • References: farmdesign.net and thedieline
When it’s hot and humid, nothing feels better than an ice-cold popsicle; taking advantage of that, design firm Farm Design created fresh promotional campaign Make It Pop to impress their clients.

Reminiscent of hot summers and long fun days on the beach or pavilion, the simple yet vibrantly hued packaging used for the promotional campaign makes these delicious popsicles pop.

“We created a fun and delicious promotional piece to keep our clients cool during the scorching California heat. We were trying to think of something that our clients would eat up that uniquely captures the essence of the summer season,” says the design team at Farm House.

Using bold contemporary graphics and fun copy on a cooler designed to hold the popsicles (which are wrapped in infographic flavor labels,) the Make It Pop campaign is a genius way to keep clients thinking of you during the slower summer months.