Superstar

Project Runway Chooses Michelle Obama

By: Going Like Sixty - Published:   Updated: Jul 13 2011 • References: usmagazine
Michelle Obama gets the fashion nod from Project Runway judge Tim Gunn. "No contest, Michelle."

He thinks Mrs. McCain needs a makeover, while Mrs. Obama shows class and American style. Gunn says he loves her approachable look.

On the other hand, he says Cindy McCain has a button-down look that makes her look duct taped. He then weighs in with this pithy observation that "Fashion is a metaphor for personality."

Implications - Either way, featuring Michelle Obama and her wise wardrobe choices on the show will definitely increase the First Lady buzz that is taking the nation by storm. Whether you're into her style or not, Michelle Obama is slowly weaving her way into all sorts of media coverage.

Stats for Judging Political Fashion Trending: Older & Buzzing
Traction: 33,431 clicks in 320 w
Interest: > 3 minutes
Concept: Judging Political Fashion
Related: 72 examples / 55 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: political fashion spoofs, political fashion icons, and political fashion statement.