The Proenza Schouler Pre-Fall/Winter 2010/2011 collection is jam-packed with different looks. Showing models wearing socks with heels and pairing colorful knee-length jackets with long shorts, this collection has a covered-up look, not showing too much skin.
Among the most notable pieces in the Proenza Schouler Pre-Fall/Winter 2010/2011 collection are the fuzzy tiger-striped shorts and the psychedelic sweater.
Implications - Female fashion collections that do not show a lot of skin reflects the appeal to the androgynous lifestyle and look. This reflects overall gender norms in North America, especially in urban areas, as it is increasingly acceptable to express yourself without adhering to traditional gender rituals. This may mean increasing unisex products, especially in the fashion, cosmetics and lifestyle industries.
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Concept: Proenza Schouler Pre-Fall/Winter 2010/2011
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Segment: Females, 18-55
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